Your social media should never be about you. Your social media needs to always be about THEM – your customers.
This especially goes if you have or manage a business social media account. While you can endlessly post vanity selfies on your personal account, people don’t want to constantly see how great your business is. Who cares!?
Instead, produce content that is useful and can give value and serve your customers in the best way. Be educational, be entertaining, save them time, make their life easier, offer them opportunities…
You create influence by giving value. Make it about THEM so they get back to you for more.
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I am a brand consultant leading organizations and individuals to their hearts. You can connect with me here: