UTEC – a lesson in brand promise delivery

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I just stumbled upon this phenomenal video which explains how innovation and advertising can go hand in hand with the basic brand promise. In this case the promise is: “We will continue changing the world trough engineering”.

UTEC in this case hit the sport. Trough this campaign they demonstrated what it really means to deliver your brand promise, by reaching out to the community in need and really touching their hearts.

Job well done UTEC!