What’s the difference between $95, $99.99 and $100?
Objectively speaking, the difference is next to nothing to about 5 bucks, but the way you “design” your prices can communicate a lot about your brand.
Ending your prices with a 9 always signifies a bargain, while using a 5 or a 0 as the last number of a price signifies more stability, quality and prestige.
If you have a luxury product or a service, it’s smart to round your prices to 0, but if you have a product that offers good value, then it’s a good idea to reduce the left digit by one and end your price with a 9.
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